Our ethos

About us - our family

We’re a family business, based in the Huon Valley, Tasmania. We live on a small-scale organic farm and strive to give back more than we take from the environment.

As a family, we struggled to find products that aligned with our ethos of reducing our impact on the environment.

Many products that touted their ‘eco credentials’ failed to live up to our expectations of sustainability and quality.

We wanted better solutions, so in 2021 Luke started ecofriendly.com.au to help people lighten their impact on the planet.

Our mantra is to reduce landfill and environmental pollution by providing better alternatives.

From the very beginning, we’ve taken a zero plastic approach to our product range and packaging.

Our rigorous product screening

Butterfly in Yellow Calendula Flower - Huon Valley Farm

We carefully select and stock high quality eco-friendly products that meet our strict requirements.

  • Zero plastic.
  • Low environmental impact.
  • No toxic chemicals or other harmful ingredients.
  • Cruelty-free and 100% vegan.
  • Ethically sourced.
  • Locally made whenever possible.

Eco-friendly packaging

Waratah in flower - Hartz Mountains National Park, Tasmania (photographer: Luke Summers)

It’s not enough to provide eco-friendly products if they’re being sent in plastic (we’re looking at you bubble wrap!).

All of our packaging for postage, including the satchels, address labels, protective wrapping and sticky tape, is 100% compostable.